Use cases · For agencies
Run ten clients with the team you have today.
Each client wants more content, faster, and in their distinct voice. You can't hire a writer per client. Molly gives your existing team the leverage of a 50-person content shop — without the overhead.
Your Agency
12 active client brands
Brand profiles
Agency metrics · this week
149
Pieces shipped
12
Client brands
0
Voice issues
Your agency's impossible math.
Each client wants 4 blog posts, 8 LinkedIn posts, a newsletter, and an Instagram strategy this month. Times 12 clients. Your team is 5 people. The math doesn't work — unless you change the math.
- 12 CLIENTS × 16 PIECES/MO = 192 PIECES
- 192 PIECES ÷ 5 PEOPLE = 38 PIECES PER PERSON
- AVG TIME PER PIECE = 90 MINUTES
- = 57 HRS PER PERSON PER MONTH
- (BEFORE STRATEGY, REVISIONS, MEETINGS)
Burnout · Blown timelines · Mediocre output
- 12 BRAND PROFILES · 5,000,000 WORDS/MO · 500 IMAGES/MO
- 192 PIECES DRAFTED · 4 HOURS
- = 16 MIN PER PIECE TO REVIEW
- = 6 HRS PER PERSON PER MONTH
- (STRATEGY, REVISIONS, MEETINGS · EASY)
Sustainable · On-time · Higher quality
Built for agencies that scale on talent, not headcount.
Most marketing tools force you to maintain a separate account, style guide, and workflow per client. Molly does the opposite: one platform, infinite brand profiles, zero context-switching tax.
Unlimited brand profiles
Add 5 clients, 50, or 500 — each with their own voice, audience, and content calendar. Switch between them in one click.
Each client sounds like themselves
No 'agency tone' bleeding across clients. Each brand profile is trained from that client's actual website. Their voice stays theirs.
Unlimited team members
Add every account manager, content lead, and junior writer to one workspace. No per-seat math, no 'who has the login.' Everyone works in the same brand profiles.
Dedicated success manager
On the Scale plan, the founder personally supports your account — knows your agency, your client mix, and your workflow. Informal, direct, no ticket queues.
Three workflows most agencies run.
Workflow · 01
The Onboarding Sprint
From 'kickoff call' to 'first content shipped' in one day.
Add the client domain
Drop their URL. Molly analyzes their site and builds a brand profile in 60 seconds — voice, audience, positioning, all of it.
PM reviews and refines
Your account manager spends 30 minutes refining the profile. Adds forbidden words, sharpens audience, adjusts tone. Done.
First batch drafted same day
Generate the first content batch — blog post, 4 LinkedIn drafts, a newsletter — and send to the client by end of day.
Result
Day 1 deliverable to a new client · Onboarding takes hours, not weeks
Workflow · 02
The Multi-Brand Monday
12 clients' weeks planned in 2 hours.
Open Multi-Brand view
See all 12 clients' content calendars at once. Color-coded by brand, sortable by deadline.
Auto-generate where empty
Any client missing this week's content? Molly fills the gap based on each brand's strategy — automatically, in their voice.
Export and send to clients
Export each batch as Markdown or HTML and send through your usual channels. PMs track approvals in whatever system the client already uses.
Result
Monday's strategy work for 12 clients done in one focused sprint
Workflow · 03
The Quarterly Recap
Visible output that justifies the retainer.
Pull the quarter's content
Auto-compiled report of everything Molly drafted, every brand, every channel.
Export the highlights
Pull the best drafts as Markdown or HTML and drop them into your usual recap deck. Real volume, real output, ready to share.
Send to clients
PM emails the deliverable directly. Clients see real volume, real output, real value — all month, every month.
Result
Retainer renewals get easier when the work is this visible
For an agency, start here.
Agencies use Molly differently than solos. Start with these four — they're where the leverage compounds.
Brand Voice Engine
Your foundation. Every client gets their own profile. Train them all in your first week of using Molly.
Explore Brand Voice EngineContent Calendar
Multi-brand view shows all clients' weeks at a glance. PMs love this. Clients love this.
Explore Content CalendarRepurposing Engine
This is where the agency math breaks favorably. One client deliverable becomes 10. Same hours billed, 10× the value shown.
Explore Repurposing EngineMolly Chat
PMs use chat for quick client questions: 'Quick reply to this client comment in their voice.' Saves 30+ minutes a day per PM.
Explore Molly ChatQuestions agency teams ask.
On the Pro plan, up to 5 brand profiles. On Scale, unlimited. Most agencies upgrade to Scale once they pass 5 active clients — the math works out almost immediately.
Yes — that's the whole point. Each brand profile is trained from that specific client's website. Voices don't bleed between clients. A B2B SaaS sounds like a B2B SaaS; a wellness brand sounds like wellness.
Most agencies use Molly's unlimited team members to add their own account managers and content leads, then export drafts (Markdown, HTML) into whatever review tool the client already uses — Google Docs, Notion, email. Drafts → team review → export to client.
Yes — every brand profile is fully separate. You generate content in each client's voice, then export and deliver through your own agency channels. Scale's unlimited brand profiles mean every client stays cleanly isolated.
Most agencies tell us their margins improve significantly. Same retainer, dramatically lower cost of delivery. Some agencies pass some savings on to clients to compete more aggressively; others keep them as margin. Either works.
Molly handles most industries well. Specialized fields (medical, legal, deeply technical engineering) require more PM oversight. The 14-day trial is the fastest way to test this for your specific client mix.
Yes — Scale includes unlimited team members. Add account managers, content strategists, junior writers, anyone who works on client content. Each has their own login.
Yes — talk to sales. Scale-tier pricing is built around standard agency volume; once you're significantly larger, we offer custom agency packages. Email sales@heymolly.io to discuss.
Scale your agency. Not your headcount.
Try the Scale plan free for 14 days. Onboard your first 3 clients. See the math change.
14-day trial · No credit card · Talk to sales for custom packages